And once you’ve set an autoresponder up, it should, in theory, run with virtually no maintenance required. email click, web visit, product purchase, or even abandoned cart).Īutoresponders work because they’re targeted – after all, you’re only sending them based on a relevant action or event. That event can be a download or sign-up (as in the above example), a specific date (such as a birthday or anniversary), or another action taken by the subscriber (e.g. It’s a golden opportunity to keep nurturing and building a relationship with someone who has indicated a potential interest in your services – so why would you waste it?īut you’re probably not going to pick up the phone and call them – other than being a little creepy, you just don’t have the time for it.Īnd that’s where a free email autoresponder comes in.Īutoresponders are simply a sequence of automated emails that are sent to a subscriber, based on a trigger event. You provide them with a link to download the eBook – but is that really where you’re going to leave things? A visitor comes to your website and registers to download a free eBook. These days, it’s impossible to run successful email marketing campaigns without the help of autoresponders.īecause email autoresponders are perhaps the cheapest, easiest, and most effective way of nurturing email leads and converting your subscribers into customers.
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